Thinking Energy.
Delivering Solutions.

Energy Marketing

Market your solar power profitably. We optimise your revenue streams: direct marketing, ZEV and exchange trading for maximum economic viability of your PV installation.

Market your solar power profitably. We optimise your revenue streams.

Key Takeaways

5 min read

Industrial and commercial PV installations frequently generate more power than the operation itself consumes. Feeding this surplus into the grid without a strategy means lost revenue potential: since 2026 feed-in has earned the quarterly BFE reference market price (for solar electricity 10.3 Rp./kWh in the first and 3.9 Rp./kWh in the second quarter of 2026), which offers no planning security over a 20-year installation lifetime. For maximum economic viability, we structure your marketing strategy on a turnkey basis: from selecting the right marketing channel through to ongoing portfolio management.

Why your marketing strategy determines economic viability

Since 2025, Swiss energy law has opened new opportunities for actively marketing your solar power.

The revised Energy Act (EnG) with the Mantelerlass establishes binding minimum supply obligations for grid operators and extends the ZEV model to the virtual ZEV (vZEV) and the Local Electricity Community (LEG, since 1 January 2026). At the same time, spot market prices on EPEX SPOT (Swissix) vary strongly by season: the market value of solar is markedly higher in winter than in summer. The SFOE publishes the current figures every quarter in its table of reference market prices. Professional portfolio management is decisive.

3.9–10.3 Rp./kWh
Grid feed-in: quarterly BFE reference market price, varies by season
15–22 Rp./kWh
ZEV internal price: plannable revenue over the full installation lifetime

Whoever defines the marketing strategy today determines the economic performance of their installation for the next 20 years. We analyse your situation (installation size, self-consumption rate, grid area, risk appetite) and recommend the optimal combination of available channels.

The installation we planned and built for Balteschwiler AG in Laufenburg shows what is at stake. It delivers 3’091 kWp, generates 3’030 MWh a year and, after self-consumption, feeds 1.9 GWh into the grid. At that volume, 1 Rp./kWh more or less is worth CHF 19’000 a year.

Marketing channels compared

Six marketing options are available, individually or in combination. The right mix depends on your installation size, your location and your risk tolerance.

Which marketing channel suits your installation?

Feature Status quo With Ampere Dynamic
Typical yield (Rp./kWh) 3.9–10.3 (grid feed-in) 15–22 (ZEV) or exchange price by season, plus 1–4 (GO)
Planning security Low: quarterly, based on the BFE reference market price High: long-term contracts available
Minimum requirement None ZEV: site use; LEG: municipality; PPA: from around 3 GWh consumption
Administrative effort Minimal We handle portfolio management in full
Market price risk None (but no upside either) PPA: no risk; exchange: seasonal, with management
Best suited for Small installations as a starting point Industrial installations from ~100 kWp for active marketing

Your six marketing options in detail

  • Grid feed-in (3.9–10.3 Rp./kWh)

    Starting point, or for residual volumes after self-consumption optimisation. Since 2026 the tariff follows the quarterly BFE reference market price (hourly from 2027).

  • ZEV (15–22 Rp./kWh)

    The most attractive option for sites with several electricity consumers: you achieve 15–22 Rp./kWh, while your consumers pay less than for grid supply. Learn more

  • LEG: since 1 January 2026

    Selling electricity over the public grid within a municipality, with a reduced grid usage charge. Ideal for producers without direct neighbours on the site. Learn more

  • Exchange trading at the spot price

    Seasonal upside potential through spot market participation on EPEX SPOT (Swissix): the market value of solar is markedly higher in winter than in summer. Requires professional portfolio management.

  • PPAs (fixed prices, 5–10 years)

    Power Purchase Agreements secure fixed off-take prices for large consumers from around 3 GWh annual consumption: maximum planning security.

  • Guarantees of origin, GO (+1–4 Rp./kWh)

    A separate revenue stream, independent of the marketing channel you choose. Tradable via Pronovo, BUYECO or directly with energy suppliers.

Further information on ZEV, vZEV and LEG as the legal framework for site solutions is available on our ZEV & LEG solutions page. Details on the foundation, your PV installation, can be found under Photovoltaics for Industry & Commerce.

Our marketing process

How we manage your energy marketing

Analysis & strategy selection

We analyse your installation, self-consumption rate, grid area and risk appetite, and recommend the optimal marketing mix.

  • Load profile analysis and self-consumption rate
  • Comparison of grid feed-in vs ZEV vs PPA vs direct marketing
  • Economic viability calculation for each option

Contract structuring

We structure contracts with off-takers, grid operators and trading levels: legally sound and aligned with your installation's lifetime.

  • ZEV contracts with site users
  • PPA negotiation with commercial and industrial clients
  • Grid registration and feed-in tariff clarification

Technical integration

We integrate metering systems and smart meters that transparently capture feed-in volumes, self-consumption and marketing flows.

  • Smart meter integration for ZEV billing
  • Real-time monitoring of energy flows
  • Interface to the exchange trading platform

Ongoing portfolio management

We continuously optimise your feed-in volumes using weather forecasts, load profiles and market prices, and deliver monthly revenue reports.

  • Forecast optimisation based on weather data
  • Balancing energy market participation where technically eligible
  • Monthly reporting: revenues, market prices, economic performance

Your next step: calculate your marketing potential

The optimal marketing strategy depends on your specific situation. We analyse your potential, from installation size and self-consumption through to your grid area, and develop the most economically viable solution together with you. Request an initial consultation: Request quote.

Further reading: Battery storage is a key component for marketing flexibility. Our commercial battery storage guide explains how storage opens up balancing energy market revenue alongside peak shaving.

For information on subsidies and one-time payments, see our Subsidies page. More on battery storage for self-consumption optimisation and the Electricity Act (Mantelerlass) can be found on the linked pages.

Certified and award-winning

Swissolar member SUVA Safety Charter Lean & Green Europe Swisscleantech member ASTAG Partner GS1 Solution Partner